Starting on June 28 the shopping and entertainment festival includes a 65-day promotion, shopping deals, shows and prizes, until September 1st. During the event is a jam-packed calendar of concerts and family-friendly events, big-ticket raffle draws, shopping bargains, restaurant deals, and hotel offers.
Ahmed Al Khaja, CEO of Dubai Festival & Retail Establishment said, “This year’s Dubai Summer Surprises features the biggest summer line-up launched to date. Promising a memorable summer for everyone.” Catering to every preference and price point, the event “offers a compelling alternative to traditional summer destinations, with world-class entertainment, endless offers, exciting adventures, and a vibrant culinary scene.” He added
The Opening Weekend Celebrations will light up select malls, featuring a mix of music, dance, and performing arts. These malls will feature captivating acts and dazzling parades, mesmerising dances, and captivating stilt walkers as they create an unforgettable summer atmosphere.
Shoppers can also sign up for raffle campaigns scattered across various malls. The event offers a 12 Hour Sale, which will be held on June 28 from 10am to 10pm, with discounts of up to 90% off across more than 100 brands at select malls.
The Modesh World amusement park is also in high spirits this year as it marks its 25th anniversary. Visitors can access 170 rides and attractions at the Dubai World Trade Centre venue, which also features more than 100 arcade games, virtual reality experiences and soft-play areas for little ones.
Hundreds of hotels are offering Kids Go Free offers, along with attractions like Madame Tussauds, The View at The Palm, Burj Khalifa at the Top, and the AYA Universe. Additionally, dozens of top hotels and resorts across the city are offering couples offers, including getaways, wellness retreats, fine-dining experiences, and more.
