A few recent reports from Boston Consulting Group and the 2024 Global Entrepreneurship survey polled firms in the MENA region. The results show that awareness and enthusiasm for AI and generative technologies remain strong in the UAE
91% of respondents were aware of generative AI, and 34% currently use related technologies, in the UAE. 96% of entrepreneurs believe AI will boost profits, whereas 85% expect their business to grow in the next few years. Respondents felt confident using AI for marketing, planning and finance, with 67% seeing benefits for marketing, 53 for planning and 43 cite financial management.
Rami Mourtada, Partner & Director at BCG said, “While perception and usage vary by market, age, and exposure, consumers in the UAE profoundly appreciate AI, surpassing many other regions,”
While 37% expressed excitement, 46% felt conflicted and 17% concerned. This resulted in a net positive sentiment of 20%.
41% wish to enhance customer experience through technology. However, 38% worry about high costs while 24% allude to a lack of skilled staff.
“This finding highlights the region’s forward-thinking attitude towards technology and should be a wake-up call for business leaders. The high engagement levels in the UAE show the need for responsible AI frameworks that address consumers’ data privacy concerns. We must continue fostering this positive outlook while addressing the concerns accompanying such seismic shifts,” added Mourtada.
