Bollywood stars Saif Ali Khan and his daughter Sara Ali Khan are the latest celebrities to reinforce the Dubai brand as part of the Dubai Department of Economy and Tourism’s campaign, “Dubai, A Whole New You.” The father-daughter duo have been exploring the city and enjoying its diverse attractions.
The campaign video, currently trending, features Saif and Sara experiencing a variety of activities in Dubai. They are seen posing in front of sand dunes, visiting the Real Madrid World theme park, dining at the hotspot Krasota, which offers a unique combination of immersive art, theatre, and haute cuisine, and much more.
The four-minute ad begins with Sara and Saif taking pictures of each other on a Dubai beach. Sara teaches Saif how to pose and quickly shares updates on their family WhatsApp group. They enjoy a boat ride, sit together on a high-water slide, and visit a restaurant designed as a tulip garden. The ad concludes with Sara confessing that this trip has been the most perfect holiday so far, where she got to see a “whole new you” of Saif.
Saif Ali Khan expressed his delight in collaborating with the Dubai Department of Economy and Tourism, saying, “It has been an absolute honour to collaborate for their inspiring campaign, ‘Dubai, A Whole New You.’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.”
