The UAE Media Council has unveiled a comprehensive regulatory system to oversee the country’s media sector, encompassing traditional publications, influencers, and digital content creators.
At the heart of the new framework are 20 content standards that media must adhere to, ranging from respect for religions and national institutions to the protection of privacy and public trust. Content that undermines foreign relations, spreads disinformation, or damages the economy will be penalised.
Violations could result in fines of up to AED 1 million, with repeat offences reaching AED 2 million. Authorities may also impose temporary suspensions or permanent shutdowns.
“This is about empowerment, not control,” said Mohammed Al Shehhi, Secretary General of the UAE Media Council. “We aim to protect intellectual property and encourage innovation without limiting free speech.”
Social media influencers are also included in the framework. Anyone earning income through online content must secure a licence, which starts at AED 15,000 in Abu Dhabi and Dubai.
To ensure compliance, the council is launching an AI-powered platform to review media content before it reaches the public. This system will help detect fake ads, flag false information, and validate books, films, and artwork, streamlining a previously manual process.
“We’re building a future-ready, competitive media ecosystem,” said Maitha Al Suwaidi, CEO of Strategy and Media Policy.
The framework is designed to keep pace with rapid advancements in digital media, AI, gaming, and on-demand content, while reinforcing the UAE’s position as a global media hub. By embracing innovation with accountability, the UAE is laying the groundwork for a more dynamic and responsible media future.
