Dubai is turning up the heat this summer with the largest edition of Dubai Summer Surprises (DSS) to date. Running from June 27 to August 31, the 66-day shopping and entertainment festival promises unbeatable deals, exciting performances, and family-friendly fun across the city.
Organized by the Dubai Festivals and Retail Establishment, DSS 2025 will feature three major retail campaigns:
- Summer Holiday Offers (June 27–July 17)
- Dubai Summer Mega Sale (July 18–August 10)
- Back to School (August 11–31)
Each campaign will offer exclusive promotions, daily flash sales, and engaging mall activations at Dubai’s top shopping destinations.
Food lovers can look forward to Dubai Restaurant Week from July 4–12, featuring specially curated menus at some of the city’s best dining spots.
Live music and cultural performances will also light up the season. Expect headline shows from Banah, Adnan Sami, Adonis, and Shreya Ghoshal, along with a special theatrical production, Made in Kuwait, at Dubai Opera on August 29 and 30.
Adding even more excitement are special hotel packages, family attraction deals, and raffle draws with high-value prizes up for grabs.
The full DSS 2025 calendar will be released soon, offering a detailed guide on how to enjoy every moment of this summer celebration in Dubai.
