Dubai Tourism has launched an exciting new campaign titled “Dubai, Who’s Ready,” starring K-Drama actors Park Shin-Hye and Park Hyung-Sik. The campaign, now available on Dubai Tourism’s social media platforms, follows the actors as they explore some of the city’s most iconic sights and experiences with a K-Drama feel.
In this two-episode campaign, Park Shin-Hye and Park Hyung-Sik, who are famous for their roles in the popular drama ‘Doctor Slump,’ portray a couple who meet by chance at the Palazzo Versace Dubai. Their spontaneous journey takes them through some of Dubai’s most renowned and unique locations. The video highlights Dubai’s diverse attractions, from the futuristic Museum of the Future and the historic Al Fahidi Historical Neighbourhood to the opulent Atlantis The Royal and the mesmerizing Dubai Fountain show.
The campaign also showcases Dubai’s natural beauty, featuring stunning scenes of the desert dunes. These moments offer a glimpse into Dubai’s rich history and wildlife, demonstrating that the city’s charm extends far beyond its urban landscape.
Shahab Shayan, Regional Director for Asia Pacific at the Dubai Corporation for Tourism and Commerce Marketing explained the campaign’s objective: “With ‘Dubai, Who’s Ready,’ we’re leveraging the global popularity of K-dramas to present Dubai as a vibrant destination filled with personal stories and stunning scenery. We hope viewers around the world are as captivated by Dubai as our stars were.”
Park Shin-Hye shared her excitement, saying, “From the desert to Palm Jumeirah, and from the Dubai Fountain to the Burj Khalifa, there’s so much to see. My time in Dubai was unforgettable, and I’m eager to return.”
Park Hyung-Sik also reflected on his experience, “Dubai felt like a dream. The skyline, clear skies, and sunsets were truly unforgettable. I’m grateful for the opportunity to experience Dubai’s many charms.”
